Case Studies

Haarmeyer Electric

The Client

• Haarmeyer Electric: A leading electrical and automation service provider for oilfield and industrial customers.
• Industry Focus: Oilfield and Industrial (specifically upstream and midstream operations) in the Permian Basin.
• Legacy: 40 years in business.
• Challenge: Leadership team (Andy & Mary Haarmeyer) lacked the time and internal resources to develop a modern website.

The Solution & Artoria Media’s Advantage

• Deep Industry Knowledge: Artoria Media’s familiarity with the oil & gas industry and the Permian Basin allowed them to understand Haarmeyer Electric’s needs with minimal client input.
• Efficient Process: A custom website design was created after only a 1-hour discovery meeting.
• Minimal Client Effort: The client only had to provide a brief history, required capabilities, a service list, and associated images. Artoria Media handled the rest.
• Rapid Development: The site was developed and launched within 4 weeks of approval.

Ongoing Support

Artoria Media established an ongoing partnership providing essential monthly services:

• Website maintenance
• Backups
• Unlimited content updates
• Malware protection
• SEO services

Note: Haarmeyer Electric was acquired in May, 2026 by Matador Instrument & Electrical

ExpoWizard

The Client

• ExpoWizard: A brand-new technology company launching an AI-powered business card scanning and lead management solution for sales teams.
• Industry Focus: Sales, Trade Shows, and Lead Generation technology (SaaS).
• Challenge: As a startup entering a competitive market, ExpoWizard needed a high-converting, modern, and secure website that could clearly articulate a complex value proposition (Maximizing Event ROI with AI) to a professional audience and support the product’s official launch.

The Solution & Artoria Media’s Advantage

ExpoWizard’s founding team needed a partner who could quickly translate their innovative technology into a compelling digital presence.

• Strategic Clarity: Artoria Media first worked with the ExpoWizard team to define the goal for the site and a design that would easily resonate with the target user (sales leaders and reps).
• Comprehensive Delivery: Leveraging their full-stack capabilities, Artoria Media managed the entire project from concept to launch, including:
  • Creating a design that showcased the product’s high-tech, user-friendly interface.
  • Developing clear copy that highlighted the core benefits
  • Integrating all necessary components (Web App/Mobile App features, pricing structure, testimonials, and FAQs).
• Minimal Client Effort: The Artoria Media team efficiently gathered the product details and launch requirements, ensuring the website development remained a low-touch process for the founders, allowing them to focus on the final product release.
• Rapid Development: The official website (expowizard.com) was delivered and ready to support the product launch announcement, providing a professional and robust platform for lead capture and product sign-ups.

International Society of Automation (ISA) – Houston Section

The Client

• International Society of Automation (ISA) – Houston Section: A professional, non-profit organization dedicated to advancing the automation industry through education, training, standards, networking, and scholarships in the Houston area.
• Core Activities: Hosting major events (Expo & Chili Cook Off, Cajun Cook Off), professional training boot camps, providing scholarships, and offering networking opportunities to members.
• Challenge: The section’s existing website infrastructure was struggling, primarily due to malware issues and a lack of integrated, automated tools needed to manage essential member and committee processes, such as scholarship applications and reimbursement requests. The organization needed to enhance its operational efficiency and expand its digital service offerings for members.

The Solution & Artoria Media’s Advantage

The President of ISA Houston Section contacted Artoria Media to address the site’s critical vulnerabilities and implement new, crucial functionalities.

• Immediate Security and Stability: Artoria Media first executed malware removal on the compromised site and established robust, ongoing security protection to ensure the site’s reliability and protect member data.
• Operational Digitization: Artoria Media successfully designed and integrated complex tools into the website, converting manual, paper-based processes into efficient digital workflows:
  • Scholarship Management: Developed a complete scholarship application and review process tool, allowing students to easily apply and board members to efficiently review and manage submissions online.
  • Financial Automation: Implemented a new reimbursement request, review, and approval process and tools, streamlining the section’s internal finances and expense management.
• Enhanced Event Management: Improved the website’s native event management and payment processing capabilities, making it easier for members and sponsors to register and pay for training courses, cook-offs, and other networking events.
• Content and Structure Expansion: Conducted a comprehensive website expansion, creating multiple new pages to better organize and showcase the section’s various activities, including training schedules, bylaws, and sponsorship opportunities.

Ongoing Services

The ISA Houston Section now operates with a secure, expanded, and highly functional website that significantly reduces the administrative burden on its volunteer leadership, allowing them to focus more time on serving the automation community.

• Artoria Media provides ongoing support, ensuring the security, functionality, and continuous enhancement of the site’s custom tools and services.

Of Stars & Magic Publishing

The Challenge

In the rapidly evolving independent publishing landscape, authors and small presses face a multi-layered hurdle: they must not only create great content but also act as technical infrastructure managers, distribution strategists, and digital marketers.

Of Stars & Magic Publishing needed a comprehensive digital infrastructure that could accomplish three critical business objectives:

1. Establish a high-end web presence that visually and textually captured the unique creative identity of the press.

2. Seamlessly manage the global publishing and cross-platform distribution logistics for multi-format book launches (including print, Kindle/eBook, and professional audiobooks on platforms like Amazon and Audible).

3. Architect an ongoing digital marketing system to build a dedicated fanbase, drive pre-orders, and maintain long-term reader engagement.

The Solution & Artoria Media’s Advantage

Instead of forcing the client to manage a disconnected patchwork of web designers, marketing freelancers, and distribution consultants, Artoria Media stepped in as a Unified Execution Partner. We brought the project from a strategic concept into a highly functional digital asset ecosystem.

• Bespoke Digital Hub: We designed and deployed a modern, responsive website tailored to capture the specific aesthetic style of the publishing house. The platform acts as a central hub for author portfolios, project announcements, and reader inquiries.

• Launch & Distribution Management: Leveraging systematic project architecture, we handled the complex technical and operational workflows required to publish and promote titles globally across major digital channels (Amazon, Audible, Kindle, and Apple Books).

• Integrated Marketing Infrastructure: We built localized digital promotion workflows and direct fan-engagement channels. This shifted their marketing from short-term campaigns to a repeatable framework for future book releases.

The Results

• Seamless Launch Pipeline: Successfully launched and distributed premier titles—such as Peaceful Warrior: The Canaan Bower Story and Deathless—across print, digital, and audio networks.

• Operational Freedom: The client bypassed the technical and logistical headaches of multi-channel publishing platforms, allowing them to focus entirely on creative writing, talent curation, and content development.

• Unified Brand Asset: Established an authoritative digital platform that elevates the press’s market presence and transforms casual readers into lifetime brand advocates.